‘Kiehl’s Loves’ is an annual campaign which celebrates the brand’s presence in cities worldwide, and so I worked closely with the team to create a library of location-specific assets to be used across print, digital marketing and limited-edition packaging.
“Kiehl’s LOVES is a campaign that boldly celebrates our global community in a personalized manner. This year, in collaboration with Jelly and the esteemed artist Jordan Amy Lee, we successfully launched this extensive campaign across our worldwide retail and travel locations. The scope of deliverables was vast and meticulously tailored to each market. The Jelly team facilitated an exceptionally smooth process, managing numerous moving parts with streamlined communication, unwavering adherence to timelines, and pivotal milestones. Jordan Amy Lee’s artistic interpretation uniquely illuminated each market and zone, enriching our campaign with her distinctive aesthetic. We are thrilled with the final results achieved through our collaboration with both Jelly and Jordan Amy Lee. Jordan’s elevated style, characterized by its play of scale, color dynamics, and thoughtful composition, has undeniably elevated the impact of Kiehl’s LOVES, offering a delightful dopamine boost to all involved.””